Digital Transformation in Media: A Study of Organizational Management Challenges

Dr. Heavens Ugochukwu Obasi; Dr. Rose Madumere; Dr. Obiageri Loretta Oduh; Shaibu Ogwuche Gabriel; Dr. Stella Nwakanma; Umeh Kobimdi Cordelia

Authors

Dr. Heavens Ugochukwu Obasi Department of Mass Communication, National Institute for Nigerian Languages, Aba, Abia State, Nigeria Author
Dr. Rose Madumere Department of Mass Communication, Abia State University, Uturu, Nigeria Author
Dr. Obiageri Loretta Oduh Department of Mass Communication, Abia State University, Uturu, Nigeria Author
Shaibu Ogwuche Gabriel Department of Business Education, Alvan Ikoku Federal University of Education, Owerri, Nigeria Author
Dr. Stella Nwakanma Department of Mass Communication, Ogbonnaya Onu Polytechnic, Aba Author
Umeh Kobimdi Cordelia Department of Mass Communication, Nnamdi Azikiwe University, Awka, Nigeria Author

Keywords:

Digital Transformation, Media Organizations, Organizational Management, Technological Change, Digital Skills.

Abstract

This research focused on Digital Transformation in Media and the challenges of organizational management in the Aba South Local Government Area of Abia State. A quantitative research method was utilized, employing a descriptive survey design. From a total population of 5,000,000, a sample of 200 respondents was chosen. Data collection was conducted through a structured questionnaire using a four-point Likert scale with options for Strongly Agree, Agree, Disagree, and Strongly Disagree. Results showed that digital technologies have greatly altered media operations and organizational structures. Additionally, the study revealed that management support, employee training, effective leadership, and employee involvement are crucial for successful digital transformation. Digital transformation was found to enhance organizational efficiency and competitiveness, though the swift pace of technological advancements posed challenges for long-term strategic planning. The study concluded that effective leadership, ongoing training, employee engagement, and adaptable strategic planning are essential for successful digital transformation in media organizations.