The Impact of Mass Media on Public Perception and Social Attitudes

Abstract

Mass media remains one of the most influential institutions in shaping public opinion and social values. This study investigates how television, newspapers, digital news platforms, and social media influence public perceptions regarding politics, health, education, and social issues. It examines media framing, agenda-setting, and information credibility while exploring audience trust in traditional and digital media. Using surveys and content analysis, the research evaluates the relationship between media exposure and public attitudes. The findings suggest that media significantly influences individual perceptions and collective behavior, making media literacy essential for informed citizenship and responsible information consumption.